OUR STORY

At the age of 37 years old, without any indication of any health or heart issues, I suffered a sudden heart attack. It was one of those occurrences that create a “before and after” in your life.

I was fortunate that, although I did not know what was happening, I had a caring individual that was able to get me the help I needed. I was lucky to have received the medical attention needed that allows me to lead a great life to this day.

I realized that I was very lucky, and not everyone has the same luck, although we all deserve the same opportunity. My experience got me thinking about those who may find themselves in similar situations as I was.

Convinced that everything in life happens for a reason, and knowing that “what doesn’t kill you makes you stronger”, I set a goal for my life. I vowed to contribute my bit, my grain of sand, to make lives simpler, and safer.

Having spent most of my life in the technology industry, and with a clear goal, I set out to create a company that would help solve problems by creating solutions. It was then, that EndlessID was created with a mission to make our lives easier and safer by designing products that seamlessly give accessibility to the things that matter most.

I wanted to take things one step further by offering access to those who may not be afforded the same opportunities as others by contributing to organizations that help and grant services to people, as well as animals, in need.

We know that alone we cannot change the world, but with everyone contributing their individual grain of sand, we can. With clear objectives, all our products carry the same mission of making our lives easier and safer, with quality and style, while helping provide to those in need.

Gustavo Rubacha
Founder & CEO

At 37 years old, without any indication of any health or heart issues, I suffered a sudden heart attack. It was one of those occurrences that create a “before and after” in your life.

Fortunately, I received immediate care and was given excellent medical attention, which has allowed me to lead a normal life without a reoccurrence thus far. However, I realize that I was very lucky, and not everyone has the same luck, although we all deserve the same opportunity.

Convinced that everything in life happens for a reason, and knowing that “what doesn’t kill you makes you stronger”, I set a goal for my life. I vowed to contribute my bit, my grain of sand, to making lives simpler, and safer.

Having spent most of my life in the technology industry, I experienced first-hand how, in many cases, instead of making life easier, technology can make it complicated and vulnerable.

With a clear goal and my involvement in the technological world, I set out to create a company that would help solve problems. It was then, that EndlessID was created with a mission to make our lives easier and safer by creating products that seamlessly give accessibility to the things that matter most.

Yet, that was not enough, I wanted to take it one step further by offering access to those who may not be afforded the same opportunities as others. I wanted to create opportunities for all by contributing to organizations that help and grant services to people, as well as animals, in need.

We know that alone we cannot change the world, but with everyone contributing their individual grain of sand, we can. With clear objectives, all our products carry the same mission of making our lives easier and safer, with quality and style, while helping in affording opportunities to those in need.

Gustavo Rubacha
Founder & CEO

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